The Digital Analytics Manager will deliver to the Customer Ops leadership team the analysis, interpretation and production of digital information with clear strategic actionable insight that enables the right decisions and priorities to be made by that team to support the Digital enabled growth strategy.
You will provide deep analytical insight into customer behaviour across app and web and recommend improvements to customer experience/journeys, commercial performance and drive ongoing improvement in core Customer Operations objectives
You will embed digital analytics into plans and initiatives to enable and drive effective decision making and prioritisation at leadership level and across Customer Operations and guide the product and development teams in building the right product and feature set through rigorous data analysis and be a Subject Matter Expert in creating tagging requirements without necessarily having to do the implementation.
To do this you must have:
Demonstrable knowledge and application of commercial & analytical skills in support of business critical, strategic agendas as well as making BAU responsive, experience in web analytics and deep understanding of digital
analytical platforms, especially SiteCat and understand the use of multiple tools (e.g. Webtrends, Google Analytics, Adobe Sitecatalyst).
A deep knowledge of analytical capabilities, platforms and providers and a track record of developing digital operational strategy and plans.
If you would like to see a full job description for this role, please email firstname.lastname@example.org
British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.
PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.
Applications will ONLY be accepted via the ‘Apply’ button.
To request an update on this role, or if you have any problems uploading your CV please email Becki.Brunetti@centrica.com typing ‘Update required: Digital Analytics Manager R9942203’in the subject title.
Agencies: Centrica operate a preferred supplier arrangement, however if you wish to be considered at the next review session please submit a brief overview of your capability to PSL@centrica.com.